Website. Maybe you’re thinking about having your first one made or maybe you’re just thinking about having a better one. In any case, you should at least know some of the basics about web design. Don’t worry. It will only take 3 minutes.
First of all, let’s face it, the website is the core of the online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your websites and the main purpose of your website is to turn visitors into customers. In marketing terms, this is called “conversion”. A bad website will cause you to waste money on other marketing methods, because you don’t need more visitors unless you turn them into customers. The better your website is, the more visitors are converted into your customers, and it doesn’t really matter whether you sell consumers products online, provide local services, or build houses. Many people in the industry call themselves “web designers”, but they’re really just a bunch of geeks with some basic coding knowledge. Of course without much planning, they will pretty quickly make a website for you with lots of information, like photos, contacts, but the question is: is that the way to turn your visitors into your customers? Is that what you need? It’s simple, no. What you have to do is look for someone who is serious about web design. That’s when we come in. This is how we make websites, by following the 7-phase web design process:
Phase 1: Analysis. The first step is always about information gathering. Identifying things like the website’s purpose, goals, and target audience.
Phase 2: Planning. A planning includes a definition of the sitemap, structure, and technologies that we’re about to use.
Phase 3: Design. Not only do we focus on wireframe models, in the visual style in this stage, but also the usability of the user interphase for the best possible user experience.
Phase 4: Content. A very important part of the process is choosing the right text, photos, or videos, all operated not only for your visitors, but also for search engines.
Phase 5: Development. Here, we actually create the website using the hypertext markup language and cascading style sheets with some help from databases in other technologies as well. If needed, our websites can be accessible to mobile devices as well.
Phase 6: Testing. We test all the technical features like code and scripts and compatibility to major browsers, but we also ask ourselves, if the website really fulfills its purpose.
Phase 7: Deployment. After we launch the site, our job is definitely not done yet. We always monitor what’s happening from the start enabling us to fix any possible deficiencies. And if you want, we can also manage the future maintenance and updates for you.
As you have just seen, web designing is a very complex process, but we believe this is how websites should be done and our customers agree, and if you share our passion for our high quality websites, let’s get in touch. We’d be happy to help you with what we do best.